BSc Business Administration (Marketing option)
PROGRAMME DESCRIPTION
Duration Students must complete eight semesters in four years to earn Bachelor Degree in this programme. Top Up students must only take four to six semesters to graduate for the award.
Fees
Freshers
Fees for fresh and top-up students (Ghanaian Students) is GH¢1,500.00 Fees for Fresh and top-up students (International Students) is US$1,250.00 Continuing Students Fees for continuing students (Ghanaian Students) is GH¢1,327.00 Fees for continuing students (International Students) is US$1,080.00
Cohort
There are two intakes in an academic year. They are:
- September(mainstream) intake
- January intake
Note: The January intake completes it 2nd semester in August (summer school) and merges with the mainstream in September.
Campuses and learning centres where programmes are available
This programme is available on all GCTU- Satellite campuses in Ghana. They are:
- Accra(Greater Accra Region)
- Kumasi(Ashanti Region)
- Koforidua(Eastern Region)
- Takoradi(Western Region) and
- Ho(Volta Region)
REQUIREMENTS
Entry requirements
4-yr Degree Programmes
Admission to level 100 would require the following entry qualifications: Senior Secondary School applicants seeking admission must have passes in six subjects with an aggregate score of 20 or better in the WASSCE/SSSCE including core subjects such as Must have passes in core subjects such as English, Mathematics and Integrated Science or Social Studies with passes in 3 electives such as Physics, Mathematics, Geography, Literature, French, Economics, Cost Accounting, Business Studies, Business Mathematics, Typing, Clerical Office Duties, Literature in English etc.
OR
Three passes in Advanced Business Certificate Examinations in addition to five passes in GCE ‘O’ Level or GBCE including English and Mathematics Applicants with American Grade 12 school certificate must obtain a minimum of Credits in relevant subjects. Holders of GTUC 6-month Certificate Programmes with a minimum Cumulative Weight Average of 80%. Five passes in General Business Certificate Examination including English and Mathematics and three passes in Advanced Business Certificate Examination in relevant subjects. Candidates with GCE Advanced Level must have passes in 3 subjects of which at least one must be grade D. Holders of International Baccalaureate (IB).
Mature Students
Candidates who apply as mature students must meet the following requirements: i. Be at least 25 years of age ii. Have at least three (3) years work experience iii. Have a relevant professional or work experience, or have authored some work in a relevant field. iv. Must have passes in three (3) core subjects’ i.e. English Language, Mathematics and Integrated Science plus a pass in any two elective subjects that are relevant to faculty requirements. v. Must have credits in 5 ‘O’ Level subjects including English Language and Mathematics. vi. Diploma from a Teacher Training College In addition, mature students must go through a compulsory mature access course for a period of at least 2 months. The applicant must also pass a competitive Mature Students Entrance Examination in order to gain admission. The examination comprises: Papers in Mathematics and English Language. ii. Papers in Physics for candidates applying for programmes in Telecommunication Engineering and Computer Engineering. Applicants to other faculties must write papers that are specific to the requirements of the faculties as well as papers in Logic and topical issues.
2½ yr Top Up Degree
Candidates must have an HND qualification with a minimum grade of Second Class Lower Division from a recognized Polytechnic. Holders of GTUC Diploma with a minimum Cumulative Weight Average (CWA) of 65%.
Contact
You can contact Mr. Charles Asare(Head of Department,Procurements) on: +233 203783979 +233 202698327
HOW TO APPLY
Online Application Procedure
- Purchase a voucher nationwide at Ghana Commercial Bank (GCB) at GH120.00 through the SMART _ PAY platformVisit GTUC website: https://site.gctu.edu.gh/ and click on online application
- Enter the Serial Number and Pin on the voucher
- Complete application form, scan and attach your passport sized photograph and relevant documents
- Print a copy of the completed form and submit to GTUC Admissions Office
You can also obtain a hard copy of the Application Form from our various campuses (Remember to attach your passport sized photograph)
NOTE: Applicants with statement of results from West African Examination Council (WAEC) must add WAEC SCRATCH card(s) to their application form depending on the number of sittings
MODULE
LEVEL 100 – FIRST SEMESTER | SECOND SEMESTER | |||||||
COURSE CODE | COURSE TITLE | CREDIT HOURS | COURSE CODE | COURSE TITLE | CREDIT HOURS | |||
BUMG 171 | INTRODUCTION TO BUSINESS ADMINISTRATION | 3 | BUS 174 | LOGIC AND CRITICAL THINKING | 3 | |||
BUS173 | INTRODUCTION TO MATHS | 3 | ENGL176 | COMMUNICATION SKILLS II | 2 | |||
PYSC 171 | INTRODUCTION TO PSYCHOLOGY | 2 | BUMG 172 | PRINCIPLES OF MANAGEMENT | 3 | |||
FREN 171 | FRENCH I | 2 | FREN172 | FRENCH II | 2 | |||
ENGL 171 | COMMUNICATION SKILL I | 2 | AFRS 172 | AFRICAN STUDIES | 2 | |||
BUAC 101 | INTRODUCTION TO ACCOUNTING PRINCIPLES | 3 | BUMG 102 | INTRODUCTION TO PUBLIC ADMINISTRATION | 3 | |||
IT 133 | INTRODUCTION TO MICROCOMPUTER APPLICATIONS | 3 | BUHR 102 | INTRODUCTION TO HUMAN RESOURCE MANAGEMENT | 3 | |||
LEVEL 200 – FIRST SEMESTER | SECOND SEMESTER | |||||||
COURSE CODE | COURSE TITLE | CREDIT HOURS | COURSE CODE | COURSE TITLE | CREDIT HOURS | |||
BUMG 203 | MANAGEMENT INFORMATION SYSTEMS | 3 | BUMG 202 | ORGANISATIONAL BEHAVIOUR | 3 | |||
BUMG 201 | BUSINESS LAW | 3 | BUMK 204 | E-COMMERCE | 3 | |||
BUAC 201 | FINANCIAL ACCOUNTING | 3 | BUFN 204 | BANKING OPERATIONS | 3 | |||
BUEC 203 | BUSINESS MATHS AND STATISTICS | 3 | BUMG 204 | INTRODUCTION TO OPERATIONS MANAGEMENT | 3 | |||
BUMK 201 | PRINCIPLES OF MARKETING | 3 | BUFN 202 | INTRODUCTION TO BUSINESS FINANCE | 3 | |||
BUBE 201 | MICROECONOMICS AND BUSINESS | 3 | BUBE 202 | MACROECONOMICS AND BUSINESS | 3 |
LEVEL 300 – FIRST SEMESTER | SECOND SEMESTER | ||||
COURSE CODE | COURSE TITLE | CREDIT HOURS | COURSE CODE | COURSE TITLE | CREDIT HOURS |
BUMG 303 | QUANTITATIVE METHODS | 3 | BUMG 354 | BUSINESS ETHICS | 3 |
BUMG 301 | RESEARCH METHODS | 3 | BUMK 352 | DIGITAL MARKETING | 3 |
BUMK 351 | CONSUMER BEHAVIOUR | 3 | BUMK 358 | INTERNATIONAL MARKETING | 3 |
BUMK 355 | INTEGRATED MARKETING COMMUNICATIONS | 3 | BUMK 354 | MARKETING RESEARCH | 3 |
BUMK 353 | MARKETING MANAGEMENT | 3 | BUMK 356 | HEALTHCARE MARKETING | 3 |
BUAC 351 | COST ACCOUNTING | 3 | BUMG 302 | DATA ANALYSIS AND INTERPRETATION | 3 |
LEVEL 400 – FIRST SEMESTER | SECOND SEMESTER | ||||
COURSE CODE | COURSE TITLE | CREDIT HOURS | COURSE CODE | COURSE TITLE | CREDIT HOURS |
BUMK 461 | POLITICAL MARKETING | 3 | BUPL 462 | SUPPLY CHAIN MANAGEMENT | 3 |
BUMK 451 | STRATEGIC MARKETING | 3 | BUMK 452 | MARKETING FOR NPO | 3 |
BUMK 455 | SALES MANAGEMENT | 3 | BUMG 464 | INTERNATION BUSINESS MANAGEMENT | 3 |
BUMK 453 | SERVICE MARKETING | 3 | BUMG 452 | STRATEGIC MANAGEMENT | 3 |
BUMG 401 | ENTREPRENEURSHIP | 3 | BUPW 450 | PROJECT WORK | 6 |
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Our Programmes
- BSc Business Administration (Accounting Option)
- BSc Business Administration(Banking and Finance )
- BSc Accounting with Computing
- Diploma in Business Administration (Accounting option)
- BSc Business Administration (Management option)
- BSc Business Administration (HRM option)
- Diploma in Business Administration (Management option)
- BSc Procurement and Logistics
- BSc Business Administration (Marketing option)
- Diploma in Business Administration (Marketing option)
- Diploma in Public Relations
- BSc Economics