• OVERVIEW OF PROGRAMME


    The Business Administration programme with a specialization in Marketing at Ghana Communication Technology University (GCTU) is designed to provide students with a robust understanding of business fundamentals and specialized expertise in marketing strategies and practices. This programme prepares students for careers in marketing, sales, brand management, and digital marketing, equipping them with the skills to effectively promote products and services in a competitive marketplace.

  • OBJECTIVES OF THE PROGRAMME


    The programme is designed to enable successful graduates to able to:
    • Develop Core Business Competencies: Provide a broad understanding of essential business functions, including management, finance, and operations..
    • Specialize in Marketing Practices: Equip students with in-depth knowledge of marketing principles, consumer behavior, and digital marketing strategies.
    • Enhance Creative and Analytical Skills: Foster the ability to develop creative marketing solutions and analyze market trends.
    • Prepare for Strategic Marketing Roles: Train students to create and implement effective marketing strategies that align with business objectives.
    • Promote Ethical Marketing Practices: Instill a commitment to ethical conduct in marketing activities and strategies..

  • AIMS OF THE PROGRAMME


    The programme aims to develop well-rounded professionals who are knowledgeable, ethical, and capable of addressing the challenges in marketing in a global business environment. Through a combination of rigorous academic training and practical experience, GCTU prepares students to become effective leaders and innovators in their chosen careers.

  • PROGRAMME REQUIREMENTS


    4-yr Degree Programmes

    Admission to level 100 would require the following entry qualifications: Senior Secondary School applicants seeking admission must have passes in six subjects with an aggregate score of 20 or better in the WASSCE/SSSCE including core subjects such as Must have passes in core subjects such as English, Mathematics and Integrated Science or Social Studies with passes in 3 electives such as Physics, Mathematics, Geography, Literature, French, Economics, Cost Accounting, Business Studies, Business Mathematics, Typing, Clerical Office Duties, Literature in English etc.

    Mature Students

    Candidates who apply as mature students must meet the following requirements: i. Be at least 25 years of age ii. Have at least three (3) years work experience iii. Have a relevant professional or work experience, or have authored some work in a relevant field. iv. Must have passes in three (3) core subjects’ i.e. English Language, Mathematics and Integrated Science plus a pass in any two elective subjects that are relevant to faculty requirements. v. Must have credits in 5 ‘O’ Level subjects including English Language and Mathematics.

    vi. Diploma from a Teacher Training College In addition, mature students must go through a compulsory mature access course for a period of at least 2 months. The applicant must also pass a competitive Mature Students Entrance Examination in order to gain admission. The examination comprises: Papers in Mathematics and English Language. ii. Papers in Physics for candidates applying for programmes in Telecommunication Engineering and Computer Engineering. Applicants to other faculties must write papers that are specific to the requirements of the faculties as well as papers in Logic and topical issues.

    2½ yr Top Up Degree

    Candidates must have an HND qualification with a minimum grade of Second Class Lower Division from a recognized Polytechnic. Holders of GTUC Diploma with a minimum Cumulative Weight Average (CWA) of 65%.

  • MODULES


    LEVEL 100 – FIRST SEMESTER SECOND SEMESTER
    COURSE CODE COURSE TITLE CREDIT HOURS COURSE CODE COURSE TITLE CREDIT HOURS
    BUMG 171 INTRODUCTION TO BUSINESS ADMINISTRATION 3 BUS 174 LOGIC  AND CRITICAL THINKING 3
    BUS173 INTRODUCTION TO MATHS 3 ENGL176 COMMUNICATION SKILLS II 2
    PYSC 171 INTRODUCTION TO PSYCHOLOGY 2 BUMG 172 PRINCIPLES OF MANAGEMENT 3
    FREN 171 FRENCH I 2 FREN172 FRENCH II 2
    ENGL 171 COMMUNICATION SKILL I 2 AFRS 172 AFRICAN STUDIES 2
    BUAC 101 INTRODUCTION TO ACCOUNTING PRINCIPLES 3 BUMG 102 INTRODUCTION TO PUBLIC ADMINISTRATION 3
    IT 133 INTRODUCTION TO MICROCOMPUTER APPLICATIONS 3 BUHR 102 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 3
    LEVEL 200 – FIRST SEMESTER SECOND SEMESTER
    COURSE CODE COURSE TITLE CREDIT HOURS COURSE CODE COURSE TITLE CREDIT HOURS
    BUMG 203 MANAGEMENT INFORMATION SYSTEMS 3 BUMG 202 ORGANISATIONAL BEHAVIOUR 3
    BUMG 201 BUSINESS LAW 3 BUMK 204 E-COMMERCE 3
    BUAC 201 FINANCIAL ACCOUNTING 3 BUFN 204 BANKING OPERATIONS 3
    BUEC 203 BUSINESS MATHS AND STATISTICS 3 BUMG 204 INTRODUCTION TO OPERATIONS MANAGEMENT 3
    BUMK 201 PRINCIPLES OF MARKETING 3 BUFN 202 INTRODUCTION TO BUSINESS FINANCE 3
    BUBE 201 MICROECONOMICS AND BUSINESS 3 BUBE 202 MACROECONOMICS AND BUSINESS 3
    LEVEL 300 – FIRST SEMESTER SECOND SEMESTER
    COURSE CODE COURSE TITLE CREDIT HOURS COURSE CODE COURSE TITLE CREDIT HOURS
    BUMG 303 QUANTITATIVE METHODS 3 BUMG 354 BUSINESS ETHICS 3
    BUMG 301 RESEARCH METHODS 3 BUMK 352 DIGITAL MARKETING 3
    BUMK 351 CONSUMER BEHAVIOUR 3 BUMK 358 INTERNATIONAL MARKETING 3
    BUMK 355 INTEGRATED MARKETING COMMUNICATIONS 3 BUMK 354 MARKETING RESEARCH 3
    BUMK 353 MARKETING MANAGEMENT 3 BUMK 356 HEALTHCARE MARKETING 3
    BUAC 351 COST ACCOUNTING 3 BUMG 302 DATA ANALYSIS AND INTERPRETATION 3
    LEVEL 400 – FIRST SEMESTER SECOND SEMESTER
    COURSE CODE COURSE TITLE CREDIT HOURS COURSE CODE COURSE TITLE CREDIT HOURS
    BUMK 461 POLITICAL MARKETING 3 BUPL 462 SUPPLY CHAIN MANAGEMENT 3
    BUMK 451 STRATEGIC MARKETING 3 BUMK 452 MARKETING FOR NPO 3
    BUMK 455 SALES MANAGEMENT 3 BUMG 464 INTERNATION BUSINESS MANAGEMENT 3
    BUMK 453 SERVICE MARKETING 3 BUMG 452 STRATEGIC MANAGEMENT 3
    BUMG 401 ENTREPRENEURSHIP 3 BUPW 450 PROJECT WORK 6
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