• OVERVIEW OF PROGRAMME


    The uniqueness of the MA E-Business and Marketing Strategy programme offered at GCTU is that it incorporates internet and sustainable marketing, management concepts and state-of-the-art tools in addressing customer needs and technological issues ensuring the world of business in Ghana is able to reach the world through the use of digital tools. Presently, there is no university in Ghana that offers both an undergraduate and graduate programmes in E-Business or Digital

    Thus making the MA E-Business and Marketing Strategy programme a unique and one stop shop academic programme with prospects for filling the void for training in Digital and internet marketing career advancement in the business environment. This MA E-Business and Marketing Strategy programme at GCTU is offered online and strategically targeted at Executives in the business world who have busy schedules and are unable to combine in person lectures with work yet require the graduate qualification to enable them soar high and apply skills learnt in their areas of expertise

  • PROGRAMME STRUCTURE


      CODE   COURSES Credits
    MDMK 602 Digital Marketing Research 3
    MDMK 608 Digital Marketing Management 3
    MDMK 609 Leadership and Managing Innovative Teams 3
    MDMK 617 Design thinking & customer experience 3
    MDMK 620 Sustainability marketing 3
    MDMK 623 Strategic E-Business in a competitive environment 3
      Elective (1)  
      TOTAL 21
      Electives  
    MDMK 618 Business Modelling and Innovative Science 3
    MDMK 624 Social Media and Internet Marketing 3
      CODE   COURSES Credits
    MDMK 603 Digital Marketing Strategy and  Planning 3
    MDMK 605 Digital Brands/Dynamic Product Management 3
    MDMK 613 Marketing Practice and Simulation 3
    MDMK 612 Research Methods 3
    MDMK 628 Digital Service Marketing 3
      Elective (1) 3
    MDMK 630 Long Essay 6
      TOTAL 24
      Electives  
    MDMK 610 Search Engine Optimization & Content Creation 3
    MDMK 621 Digital Health 3
    MDMK 627 E-Political Marketing 3
         

  • WHY CHOOSE THIS PROGRAMME


    • Holistic Approach to Digital Marketing:

      the MA program at GCTU adopts a comprehensive approach. It integrates the fundamental principles of digital marketing with the broader economic, technological, and sustainability challenges facing today’s global market. This ensures that graduates are not just skilled marketers but also insightful professionals who understand the impact of their work on the broader socio-economic landscape.

    • Focus on Sustainability:

      This focus prepares students to lead in the transition towards more sustainable business practices, making them valuable assets to any organization committed to environmental stewardship.

    • Practical and Theoretical Balance:

      The curriculum is designed to provide a balanced mix of theoretical knowledge and practical skills. Students learn the latest digital marketing and ebusiness strategies and trends while also engaging in hands-on projects that simulate real-world marketing challenges.

    • Innovation and Creativity:

      The program places a special emphasis on fostering innovation and creativity among its students. It encourages them to think outside the box and develop unique digital marketing strategies that stand out in the crowded digital space.

    • Adaptability to the Digital Age:

      As digital technologies evolve, so does the program. It stays abreast of the latest digital marketing tactics and trends, ensuring that students are well-prepared to adapt to and thrive in the rapidly changing digital landscape.

  • PROGRAMME REQUIREMENTS


    Admission Requirements, Progress, and Graduation:


    • A good first degree with at least a second-class lower division in any field from a recognized university is required for admission. In addition, a minimum of 1 year of post-qualification working experience may be required.

    • Student with at least third class or a pass in any field from a recognized university may be considered for admission. In addition, a minimum of 5years of post-qualification working experience may be required.

    • Students are to pass all the prescribed courses

    • Students admitted to the programmes should   obtain an average of B or better in the first year to progress to the second year.

    • To graduate, a student must pass all faculty and departmental required courses over the period. Students must, in all cases, present a project work before graduation. Students must obtain a total of 39 credits as described under the course Structure of the Study’s Programme before graduation.

  • MODULES


    First Year

      CODE   COURSES T P C
    MDMK 602 Digital Marketing Research 3 0 3
    MDMK 608 Digital Marketing Management 3 0 3
    MDMK 609 Leadership and Managing Innovative Teams 3 0 3
    MDMK 617 Design thinking & customer experience 3 0 3
    MDMK 620 Sustainability marketing 3 0 3
    MDMK 623 Strategic E-Business in a competitive environment 3 0 3
      Elective (1)      
      TOTAL 21    
      Electives      
    MDMK 618 Business Modelling and Innovative Science 3 0 3
    MDMK 624 Social Media and Internet Marketing 3 0 3

    MODULE II

      CODE   COURSES T P C
    MDMK 603 Digital Marketing Strategy and  Planning 3 0 3
    MDMK 605 Digital Brands/Dynamic Product Management 3 0 3
    MDMK 613 Marketing Practice and Simulation 3 0 3
    MDMK 612 Research Methods 3 0 3
    MDMK 628 Digital Service Marketing 3 0 3
      Elective (1) 3 0 3
    MDMK 630 Long Essay 6 0 6
      TOTAL 24    

    ELECTIVES

      Electives T P C
    MDMK 610 Search Engine Optimization & Content Creation 3 0 3
    MDMK 621 Digital Health 3 0 3
    MDMK 627 E-Political Marketing 3 0 3

  • CAREER OPORTUNITIES


    There are a number of employment opportunities from the public and private sector institutions (ready-made jobs but may be hard to secure). Graduates are able to gain employment into both international and local organisation. Successful completion of this MA E-Business and Marketing Strategy will significantly enhance the employment prospects of students in the digitalised marketplace. You will be qualified to apply for a wide range of positions such as

    1. Marketing Specialist/Manager

      Plan, execute, and manage comprehensive digital marketing campaigns across various online platforms to drive brand awareness, engagement, and conversions.

    2. Content Marketing Strategist

      Develop and implement strategies to improve a brand’s online presence and organic search rankings through optimized content creation.

    3. Social Media Manager

      Curate and manage a brand’s presence on social media platforms, engaging with audiences and leveraging social media for marketing and branding purposes.

    4. E-commerce Manager

      Oversee online sales strategies, website management, and the digital customer journey to optimize online retail operations.

    5. Digital Brand Manager

      Craft and maintain the brand’s digital identity and reputation across all digital channels.

    6. Entrepreneur in Digital Marketing and Sustainability

      Leverage digital marketing skills to launch startups or businesses with a focus on sustainability and innovation in the digital sphere.

  • DATES/TUITION


    Event Tentative Date
    Deadline for Student Applications September 10, 2024
    Notification of Acceptance September 24, 2024
    Registration Deadline October 8, 2024
    Fee Payment Deadline October 22, 2024
    Classes Begin November 5, 2024

    Fees  :

    Fees: GH₵ 9,500
  • Apply Online