• What is the Programme About?

    The Master of Arts in Online Communication is a collaborative programme between Ghana Communication Technology University (GCTU) and Anhalt University of Applied Sciences in Germany. It is supported in all non-academic and administrative matters by the state-recognized German non-profit organization DCG Halle gGmbH.

    The digital transformation of markets began in the new millennium and continues through initiatives such as Germany’s “Industry 4.0”. Online Communication is a quality German Master’s degree that focuses on developing graduates capable of navigating companies through the opportunities and challenges of digital corporate communication, while supporting innovation and modern business models.

  • Objective

    Online communication presents companies with ever-evolving challenges. Customers and stakeholders interact through networked channels and expect modern organizations to communicate effectively and authentically. In this master’s programme, students gain both theoretical and practical expertise in online communication, complementing their undergraduate studies.

    The programme equips graduates for management and consulting roles, coordination of service providers, and leadership in communication-related projects across diverse industries.

    Aim

    The aim of the Online Communication programme is to qualify graduates with advanced interdisciplinary scientific methods to identify, analyze, and solve communication problems. Students acquire both theoretical and practical knowledge and develop strategies for effective online communication across business contexts.

    During the project-based study, students apply their acquired knowledge in practice through two major, consecutive projects conducted in close collaboration with industry partners or based on real-world cases.

  • Programme Modules

    • • International Accounting & Financial Analysis
    • • Entrepreneurial Management
    • • International Economic Theory and Policy
    • • International Business Law
    • • Corporate Social Responsibility
    • • Intercultural Communications
    • • Theories of Online Communications
    • • Online Management
    • • Theoretical Project Online Communications
    • • Practice of Online Communications
    • • Online Marketing
    • • Practical Project Online Communications
    • • Corporate Project Management I
    • • Corporate Project Management II
    • • Managerial Economics
    • • Research Methods
    • • Management of Innovation & Change
    • • Social Media and Marketing
    • • Master Thesis and Oral Examination

  • Qualification Profile of the Graduate

    The MA in Online Communication focuses on the digitization of business processes, which continues to transform industries globally. Digitization has a significant impact on marketing and corporate communications, and this programme prepares graduates for leadership roles in these evolving fields.

    Graduates will bring essential know-how into organizations, assuming demanding positions in online communication management. Students gain a strong theoretical foundation in communication models and methodologies while developing practical competence in applying online communication technologies effectively.

    Graduates will be able to:

    • • Apply knowledge of online communication processes and integrate innovative problem-solving skills.
    • • Compile, assess, and interpret relevant information effectively.
    • • Make informed decisions that consider social, commercial, scientific, and ethical factors.
    • • Sustain independent learning processes and demonstrate professional judgment.
    • • Engage professionally with both expert and non-expert audiences.
    • • Collaborate on interdisciplinary teams and assume leadership responsibilities.

  • Career Opportunities

    • • Corporate Communications Manager
    • • Digital Media Strategist
    • • Online Marketing Manager
    • • Social Media and Content Director
    • • Corporate Project Manager
    • • Public Relations Consultant
    • • Communication Research Analyst

  • Admission Requirements

    Applicants must hold a good first degree with at least a Second-Class Lower Division in any discipline from a recognized university. A minimum of one year of post-qualification working experience will be an added advantage.

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