BUSINESS SCHOOL NEWS

Congratulations to Dr. Emmanuel Attah Kumah Amponsah – Honorary Fellow of CBER     ●     Professional Growth Is Not A Solo Journey; It’s A Shared Mission – Hon. Nana Oye Bampoe Addo     ●     Minister For Education Lauds BSA’s “empowering Minds, Inspiring Change” Agenda     ●     ABE Level 4 Business Management Orientation At GCTU     ●     GCTU Business School Inaugurates Sub-committees     ●     Congratulations to Dr. Emmanuel Attah Kumah Amponsah – Honorary Fellow of CBER     ●     Professional Growth Is Not A Solo Journey; It’s A Shared Mission – Hon. Nana Oye Bampoe Addo     ●     Minister For Education Lauds BSA’s “empowering Minds, Inspiring Change” Agenda     ●     ABE Level 4 Business Management Orientation At GCTU     ●     GCTU Business School Inaugurates Sub-committees     ●     Congratulations to Dr. Emmanuel Attah Kumah Amponsah – Honorary Fellow of CBER     ●     Professional Growth Is Not A Solo Journey; It’s A Shared Mission – Hon. Nana Oye Bampoe Addo     ●     Minister For Education Lauds BSA’s “empowering Minds, Inspiring Change” Agenda     ●     ABE Level 4 Business Management Orientation At GCTU     ●     GCTU Business School Inaugurates Sub-committees

gctu


MA E-Business and Marketing
MA E-Business And Marketing Strategy

  • The MA in E-Business and Marketing Strategy is a 12-month, full-time postgraduate programme designed to equip students with the knowledge and skills needed to thrive in today's fast-evolving digital economy. The programme combines the principles of digital marketing, e-business strategy, and sustainability to prepare graduates for leadership roles in both local and international markets.

    Students will be exposed to a balanced curriculum that integrates theoretical knowledge with practical application, ensuring they are ready to meet real-world challenges. The course emphasises creativity, innovation, and adaptability, giving graduates the tools to design forward-thinking digital marketing strategies that can succeed in competitive global markets.

    This holistic approach not only trains students to become effective digital marketers but also professionals who understand the broader economic, technological, and sustainability contexts of their work. By the end of the programme, graduates will be well-prepared to take on impactful roles in businesses, organisations, and entrepreneurial ventures that leverage digital marketing and e-business strategies for growth.

  • Semester 1

    CODE COURSES T P C
    MDMK 602 Digital Marketing Research 3 0 3
    MDMK 608 Digital Marketing Management 3 0 3
    MDMK 609 Leadership and Managing Innovative Teams 3 0 3
    MDMK 617 Design Thinking & Customer Experience 3 0 3
    MDMK 620 Sustainability Marketing 3 0 3
    MDMK 623 Strategic E-Business in a Competitive Environment 3 0 3
    Elective (1)

    Total: 21 Credits

    Electives

    • MDMK 618 – Business Modelling and Innovative Science
    • MDMK 624 – Social Media and Internet Marketing

    Semester 2

    CODE COURSES
    MDMK 603 Digital Marketing Strategy and Planning
    MDMK 605 Digital Brands/Dynamic Product Management
    MDMK 613 Marketing Practice and Simulation
    MDMK 612 Research Methods
    MDMK 628 Digital Service Marketing
    Elective (1)
    MDMK 630 Long Essay

    Electives

    • MDMK 610 – Search Engine Optimization & Content Creation
    • MDMK 621 – Digital Health
    • MDMK 627 – E-Political Marketing
    • A good first degree (minimum second-class lower) in any field + 1 year post-qualification work experience.
    • Third class or pass holders may be considered with at least 5 years of relevant experience.
    • All prescribed courses must be passed.
    • Students must obtain an average grade of B or better in the first year to progress.
    • Graduation requires 39 credits, completion of all faculty/departmental courses, and submission of a project work.

    Programme Duration: 12 Months (1 Year)

    1. Holistic approach integrating marketing with global challenges.
    2. Strong focus on sustainability and responsible business.
    3. Balanced mix of theory and practical projects.
    4. Emphasis on creativity and innovation.
    5. Up-to-date with evolving digital technologies.

  • Graduates can pursue roles such as:

    • Marketing Specialist/Manager
    • Content Marketing Strategist
    • Social Media Manager
    • E-commerce Manager
    • Digital Brand Manager
    • Entrepreneur in Digital Marketing and Sustainability
    • Sustainability Consultant in Marketing

  • Kindly contact the admissions office or visit the official GCTU website for updated tuition and financial aid details.

  • Application and academic calendar dates are published on the GCTU admissions portal. Visit: apply.gctu.edu.gh

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